Asian Marketing 101 The linguistic and cultural diversity of the Asian segment may seem overwhelming for marketers who want to tap into this fastest growing segment, but it’s not as daunting as it seems. In this session, advertising veteran Jay Kim will walk you through the segment characteristics, different Asian marketing approaches, and how […]
1 Using Diversity, Equity & Inclusion Insights to Accelerate Change DE&I insights are increasingly essential to accelerate change. Yuko Araki from AARP will share how companies can uncover and use DE&I insights to drive positive change for the marketplace, workforce, and workplace. She will also highlight the importance of representation to better serve our diverse […]
The presentation videos are proprietary information of the 3AF. Please do NOT share the videos without written permission. Diving into 2020 Census Data: Asian American Research Facts and Figures You Need to Know We all know that the decennial Census helps determine some crucial outcomes across the country, including Congressional representation and how billions of […]
The presentation videos are proprietary information of the 3AF. Please do NOT share the videos without written permission. Leveraging Asian American Cultural Insights Through Programmatic Advertising The session “Leveraging Asian American Cultural Insights Through Programmatic Advertising” will talk about how Programmatic Advertising can be best used for the Asian American multicultural segment. It will discuss […]
The presentation videos are proprietary information of the 3AF. Please do NOT share the videos without written permission. 3AF Founders: Honoring Our Past; Celebrating the Present; Empowering the Future The 3AF was founded by a group of multicultural marketing pioneers in 1999 who felt there were significant business opportunities by marketing to Asian American […]
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